Hahaha, the British commentary in this news clip is funny:
My photos:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYf5Ip1lGaiqY1g3XQgwY1sIcMXjqedrg9Gsff8GVozaxpjLo79n2ba81V1hZuzPS1lMptB3j6lhEKVZsPDJNjpFwdYQQXdG-nCI51VI1Yp4s7fW3juhf1IvEjh3Tww6r8y6nNSSnAlsZa/s320/3640089844_31fb20dbec.jpg)
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Note: Posted from 34,981 feet on Virgin America Flight 22 from SFO->JFK, 529mph, somewhere over Missouri!
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Craig is a proven web application development professional, having 7 years experience in Quality Assurance, 7 years experience in Project Management, and a Masters Degree in Information Systems. He recently led the QA team at a small software company through the testing phases and successful launch of a new web application built from the ground up. Craig also has experience working on web application development teams for large companies such as Verizon Wireless & AT&T. He has a solid understanding of SDLC methodology in both Agile and Waterfall environments, and practical experience in creating a web application quality assurance strategy. He has a good-natured personality and will quickly earn respect from the rest of the development team.
There are certainly ways to promote the brand in social media without promoting one's self. I can think of several brands I follow in social media that definitely have personality, but I don't really know who the real person is behind it. If the person changed, I wouldn't know so long as the personality stayed the same. If you *create* a personality for the brand without linking it to you personally, someone else could potentially carry on that branding indefinitely. I think any brand looking for a social media professional should consider this, or else end up like Sirius w/ Howard Stern.
This may not be possible with the Murphy-Goode situation because of the publicity, we all know who is applying and eventually who will land the job. However, if I were at Murphy-Goode I would definitely be asking myself "...if after 6 months we don't keep this person on, would we lose all of our followers?".
I think the successful candidate will portray a little bit of "it's not about me, it's about Murphy-Goode".